OUR STORY
ONCE UPON A TIME in a land far, far away, our fearless leader Natalie discovered the ancient craft of coffee roasting during a motorcycle adventure across Colombia. Inspired by her visit with farmer Don Eilas—who shared his knowledge of coffee growing and roasting—she returned home to San Francisco with a newfound passion. Natalie began roasting coffee in a cast iron skillet over a stovetop, honing her craft over six years until her hobby evolved into a calling. Leaving her career in tech, she dedicated herself fully to coffee.
Her love for roasting, mountains, and adventure eventually led her to Bozeman, Montana, where she found a deeper connection to coffee. She envisioned its journey from lush treelines to her roaster and finally to coffee lovers, fueling their adventures in hiking, biking, skiing, and camping.
In 2013, Natalie founded Little Red Wagon Coffee Roasters (LRW), focusing on educating customers about coffee’s complexity and how to achieve richness in every bean. By 2016, she rebranded as Treeline Coffee Roasters, reflecting her philosophy of connecting coffee to the outdoors and adventure. The business grew from a food truck with a beloved roaster named Francis to a roastery with two Bozeman cafes—one in the North Side Mill District and one Downtown.
Rooted in community, driven by craftsmanship, and inspired by coffee’s journey, Treeline Coffee Roasters continues to fuel passions and adventures.
That means we source our beans seasonally from farms that emphasize quality production, ethical working conditions, and sustainable practices.
In our efforts to understand farming practice and foster global connection wherever possible, we have made it a priority to visit the captivating countries our beans hail from.
What we’ve discovered is that each cup of coffee we consume would not be possible without the labor of dozens of individuals along the supply chain; from cultivation and harvest to roasting and brewing.
We are proud to be part of this ‘life cycle’ and, as stewards of this delicate crop, take pride in sourcing amazing beans, roasting them to their full potential, and sharing them with you to enjoy!
We’re not exaggerating when we say we are obsessed with EVERY step of the process that brings these incredible coffees from farms across the world to the your favorite cup.
ROASTING
on our SF-25. We roast to highlight the unique and distinct characteristics of each coffee bean - because we appreciate coffee’s complexities.
This underlying philosophy has lead us to develop roast profiles that coax out the natural sweetness, richness, and depth of each bean. Through our sensory approach we are guided by the unique characteristics of individual coffee crops, resulting in what is typically described as “lighter roasts” by industry standards.
Our love affair with roasting began in a skillet over a stovetop, before moving to a popcorn popper and eventually matriculating to more sophisticated home roasting machines. Our first industrial roaster, a custom-built San Franciscan SF-6, lovingly named Francis, served us well for many years as we honed in on our signature style while roasting tiny six pound batches.
We soon realized the need for a larger roaster and so set aside our beloved Francis and welcomed a new sister to the Treeline clan: Beulah, a custom built mint-green SF-25.
Freshness matters. We take pride in our commitment to freshness by dating each batch of coffee so you'll know exactly when your beans were roasted.
